Fractional marketing for Shopify brands with B2B complexity.
Fractional marketing gives you a senior operator who runs your whole marketing engine (SEO, GEO, content, email, CRO) for a fraction of a full-time executive hire.
Some people search for a fractional CMO, a fractional head of marketing, or a fractional marketing team. Same job, different titles. Here's how ours works.
Who it's for
Founder-led Shopify brands, roughly $1M to $25M, with B2B complexity on top of DTC: wholesale, regulated, distributor, or institutional sales. The common thread is earned authority that isn't showing up where buyers look. You have the press, the certifications, the clinical citations, the years of trust. Your organic traffic and your presence in AI search don't reflect any of it. That gap is the job.
What the engagement covers
- Search, classical and AI. SEO for the rankings you should already own, GEO so AI engines cite you when buyers ask.
- Content and social. A publishing engine tied to keywords and proof, not a posting quota.
- Email and CRO. Lifecycle flows that work your list, and conversion fixes on the pages traffic already lands on.
- Sales enablement. The B2B side: the materials and follow-up systems your wholesale and institutional buyers actually need.
What a month looks like
The first 30 days run on weekly in-person working sessions: real decisions, real shipping, no status theater. After that the engagement shifts to async work plus a monthly review with leadership. Month-to-month, 14-day cancel notice. The model only survives if the work is visibly compounding, which is the point.
What day 60 should show
Published content volume on the board. The first organic traffic trend moving off baseline. A GEO re-baseline showing where AI engines mention you versus the start. Email flows live and measured. If the leading indicators aren't moving by day 60, we have a direct conversation about why.
Proof
This is the engagement we run today for an active medical-device ecommerce client, and the model behind earlier engagements including Melvin Mark. Case-study numbers are being collected with client sign-off; ask on the call and we'll walk through them directly.
Want the AI side of the same coin? See the fractional head of AI retainer.
FAQ
What does a fractional CMO do?
A fractional CMO does everything a full-time CMO does, on a fraction of the time and cost: strategy, channel priorities, the content engine, and reporting to leadership. At winship labs the same person also does the work, not just the directing.
How much does a fractional CMO cost?
A fractional CMO is priced as a monthly retainer, and rates vary widely with scope and seniority. We share exact pricing on a short discovery call, and every engagement runs month-to-month with a 14-day cancel notice. Fractional CMO services that hide what's included are the ones to compare carefully.
What's the difference between fractional marketing and a Shopify marketing agency?
The difference between fractional marketing and a Shopify marketing agency comes down to who does the work: an agency gives you a team with a project manager in between, while fractional marketing puts one senior operator inside your business, accountable for outcomes. For a $1M to $25M brand, the operator usually moves faster.
Is this a fractional marketing team or one person?
You work with one person, on purpose. A fractional marketing team usually means juniors doing the work behind a senior face. Here the operator who plans the work does the work, supported by AI systems that let one senior person cover what used to take a department.
What happens in the first 90 days?
The first 30 days run on weekly in-person working sessions, then we shift to async plus a monthly review. By day 60 you should see published content volume, the first organic traffic trend off baseline, a GEO re-baseline, and email flows live. Days 60 to 90 are where it compounds.
One operator. The whole engine.
A short discovery call tells us both whether the fit is real. We'll look at your traffic, your authority, and where the gap is.