About

On a mission to simplify AI adoption.

Most companies do not need more AI theory. They need better workflows, clearer adoption, and systems their people will actually use.

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Who's behind winship labs

winship labs is a fractional AI leadership practice in Portland, Oregon, led by Ryan Mark. He has spent his career at the intersection of marketing, ecommerce, and AI adoption, and runs two things for mid-market teams: fractional head of AI for companies too big to wing it and too small to justify the full-time hire, and the training and workshops that make adoption stick. One senior operator, amplified by AI systems that cover what used to take a department.

The 30/70 rule came from watching the same failure repeat: tools that worked in the demo and died in the rollout. The technology was never the problem. So every engagement here puts 30% of the effort into the technology and process, and 70% into the people. Each one runs the same way: build the system with your team, hand it over, stay only while it keeps compounding.

Operators who've trusted the work

FAQ

Your questions answered.

Everything you need to know about working with us. Still have questions? Book your discovery call and we'll walk you through it.

winship labs is a fractional AI leadership practice in Portland, Oregon. Companies that get serious about AI usually see two options: hire a full-time executive, or hand it to an agency and pay every step of the way. We're the third way: one senior operator who runs your AI function (audit, workshops, sprints, fractional head of AI) and trains your team until adoption sticks. We build the systems with your team and hand them over.

Our Sprint model is built around six weeks. The goal is to identify one high-value workflow, install the system, train the team, and measure what changed.

No. We focus on practical tools and workflows your team can actually use. If the best solution is no-code, we use no-code. If a technical build is needed, we keep it scoped.

Every engagement starts with a paid diagnostic or workshop at a fixed fee. Continue into a workshop or sprint within 30 days and the Shadow Day fee credits toward it. Sprint and fractional pricing depend on the workflow, and we share them on a short discovery call once we understand it.

You get documentation, training, and a clear next-step plan. Some clients continue into ongoing advisory, governance, and rollout support.

No. We are tool-agnostic. We work with the tools that fit your stack, including Microsoft 365 Copilot, ChatGPT, Claude, Gemini, Airtable, Make, Zapier, and other workflow tools.

Senior AI leadership. Not a hire, not an agency.

Find your workflow worth fixing first.

Manual work has a cost. Book your discovery call. We'll figure out where it's hiding and which engagement actually fits, no pressure to pick before we've looked.