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AI advisory

AI consultant vs fractional head of AI: which to hire.

Choosing an AI consultant vs a fractional head of AI comes down to who owns the results after the plan is written.

AI consultant
A plan or one build
Fractional head of AI
Owns results month to month
Not sure?
Start with a Shadow Day

Operators who've trusted the work

One AppMetal-Tech 4x4Melvin MarkClarity
Leadership team weighing an AI consultant vs a fractional head of AI in a working session

Side by side

AI consultantFractional head of AI
You getRecommendations, or one buildA roadmap, governance, rollouts and training
Time frameA few weeks per projectMonth to month, a few days a month
Who owns adoptionYour team, often nobodyThe fractional head of AI, until your team runs it
Best whenYou know the one project you needSeveral workflows, no AI owner, or stalled adoption
Priced asA project feeA fixed monthly retainer
You end withA deck or a working buildA trained team and a running AI program

The 47-second version

When to hire an AI consultant

Hire an AI consultant when the job is clearly defined. You know the workflow, you need it built or assessed, and someone on your team will own it after. For one defined project, a consultant is the faster and cheaper choice. Ours is the AI Sprint: six weeks, one workflow, built into the tools you already use.

When a fractional head of AI fits better

Pick a fractional head of AI when nobody owns AI. Staff use it on their own and pilots stall after launch. That job doesn't end: set priorities each quarter, write the rules for using AI, and keep people using it after the rollout. A fractional head of AI covers it in a few days a month.

Not sure which one you need?

Start with a Shadow Day: one day beside your team, ending with a ranked map of where AI pays off first. One or two clear builds point to a sprint. A long list with no owner points to the retainer.

FAQ

In practice, yes. Both own AI strategy, governance and adoption part-time. We say head of AI because most mid-sized companies don't have a C-suite seat for it. See how our fractional head of AI retainer runs.
Yes. Start with a Shadow Day or a single AI Sprint. If the work keeps growing past one build, the fractional retainer picks up from there.
A single build is a fixed-fee AI Sprint. Ongoing leadership is a fixed monthly retainer, month to month. We share pricing on a short call.
IT is usually good at picking and securing the tools, which is the 30%. The other 70% is people and process: who owns AI outcomes, how the work changes, and training. That rarely fits inside an IT team's week.

One day settles it.

A Shadow Day ends with a ranked map of where AI pays off first, which tells you whether you need one build or ongoing leadership.